5.1 Attracting Relevant Ads
5.2 Keep The Title, Directory And Headlines Relevant
When you create your pages and view them on your computer beforeuploading them to the server, you should find that AdSense serves up adsrelated to the name of the directory that holds the page. That gives a prettybig clue as to at least one of the things that Google is looking at: the name ofthe directory.
Actually, it’s not just the name of the directory that’s important. The name of the file plays a big part too.
If you have a website about wedding trains and the title of one of your pagesis trains.php for example, there’s a good chance that you’ll get ads about Amtrak and Caltrain. That wouldn’t give you many clicks. Change the nameof the file to weddingtrains.php and there’s a much better chance that you’llsee ads related to weddings.If you find that the ads that are appearing on your site have nothing to dowith your content, the first places to look are your directory and your title.Make them more relevant to your content and you should find that you getbetter ads.
Another place to look is your headlines. Instead of using a font tag foryour heading, try using the h1 tag with headings that contain yourkeywords. That should help them to stand out to the robots.And if you don’t have any headlines at all, try adding some.
5.3 Finding Keywords
Getting the right keywords on your site won’t just make your ads relevant; itwill also help you to make sure that the ads you get are the ones that paythe most.
There are all sorts of tools available on the Web that tell you how muchpeople are prepared to pay for keywords. http://www.overture.com/ andhttp://www.googlest.com/ let you see how much people are prepared to pay, andkeywords.clickhereforit.com also has a list of keywords with their prices.
Again, you don’t want to build a site just to cash in on a high paying keywordbut if you know that “401k” pays more than “retirement” for example, then itmakes sense to use the higher paying keywords more than the lower payingones.
5.4 Keyword Density
You’ll need the right keywords to get the right ads. But you’ll also need theright amount of keywords.
There’s no golden rule for the putting right number of keywords on a page toget the ads you want. You’ll just have to experiment. It also seems to be thecase that keyword density is counted across pages, especially for high-payingkeywords. If you have a site that's generally about cars and you write a pagefor car rental, a higher-paying keyword, you might find that you need toproduce several pages about car rental before you get the ads.
In general though, if you find that your ads are missing the point of yourpage and that your titles are all correct, then the next step would be to trymentioning your keywords more often and make sure that they’re all finelyfocused. For example, talking about “fire extinguishers” is likely to get youbetter results than talking generally about “safety equipment.”
5.5 Keyword Placement
5.7 No 'Baiting'!
Often I've clicked through a 'promising' website, only to find reams ofkeyword spam, interspersed with AdSense. Websites like these makeAdSense look bad.Keyword spam may trick search spiders, but your human visitors will leavedisappointed.
People hate being 'baited' by a web marketer. Offer content that makestheir visit worthwhile. Address the needs and concerns of your visitorswith original content.
Quality content builds trust and loyalty — and that, in turn, makes peoplewant to click. Search rankings may change, but loyal visitors keep comingback for more!