How exactly Google’s robot reads pages is a secret guarded about as closelyas Coca Cola’s special syrup formula. One thing that does seem to have aneffect though is the title of your URLs and files.
When you create your pages and view them on your computer beforeuploading them to the server, you should find that AdSense serves up adsrelated to the name of the directory that holds the page. That gives a prettybig clue as to at least one of the things that Google is looking at: the name ofthe directory.
Actually, it’s not just the name of the directory that’s important. The name of the file plays a big part too.
If you have a website about wedding trains and the title of one of your pagesis trains.php for example, there’s a good chance that you’ll get ads about Amtrak and Caltrain. That wouldn’t give you many clicks. Change the nameof the file to weddingtrains.php and there’s a much better chance that you’llsee ads related to weddings.If you find that the ads that are appearing on your site have nothing to dowith your content, the first places to look are your directory and your title.Make them more relevant to your content and you should find that you getbetter ads.
Another place to look is your headlines. Instead of using a font tag foryour heading, try using the h1 tag with headings that contain yourkeywords. That should help them to stand out to the robots.And if you don’t have any headlines at all, try adding some.
When you create your pages and view them on your computer beforeuploading them to the server, you should find that AdSense serves up adsrelated to the name of the directory that holds the page. That gives a prettybig clue as to at least one of the things that Google is looking at: the name ofthe directory.
Actually, it’s not just the name of the directory that’s important. The name of the file plays a big part too.
If you have a website about wedding trains and the title of one of your pagesis trains.php for example, there’s a good chance that you’ll get ads about Amtrak and Caltrain. That wouldn’t give you many clicks. Change the nameof the file to weddingtrains.php and there’s a much better chance that you’llsee ads related to weddings.If you find that the ads that are appearing on your site have nothing to dowith your content, the first places to look are your directory and your title.Make them more relevant to your content and you should find that you getbetter ads.
Another place to look is your headlines. Instead of using a font tag foryour heading, try using the h1 tag with headings that contain yourkeywords. That should help them to stand out to the robots.And if you don’t have any headlines at all, try adding some.
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