5.1 Attracting Relevant Ads

Getting the color and placement right will help improve your click-throughrate. But neither of those will affect which ads your site serves.

In theory, Google controls the ads that appear on your site. You don’t get tochoose them at all. In practice, there are a few things that you can do stopirrelevant ads from appearing and ensure that you get the ads that give you cash.The more relevant the ads, the greater the chance that a user will click andyou’ll earn money.

The most important factor is obviously going to be your content. Google’srobot will check your site and serve up ads based on the keywords and thecontent on your page.

Bear in mind that Google’s robot can’t read graphics or Flash or pretty muchanything that isn’t text. I’ll talk about content in detail in chapter 8 but fornow, remember that if you want to keep your ads relevant, you’ve got tohave the sort of page that Google can understand and use to give you theads you want.