The penalty for not getting your keyword placement and density right isn’tjust irrelevant ads. It could also be no ads at all. If Google can’t find anyrelevant ads to give you, it could use your space to present public serviceads, which are very nice but they don’t pay you a penny. You might prefer toearn money and give it to a charity of your choice rather than give space onyour site to a cause that Google chooses.
The most obvious way to beat this problem is to specify an alternate URL inthe event that Google has no ads for you. You can do this from your AdSenseaccount. Instead of linking to the Red Cross or whoever it may be, you’llreceive a link to a site that you’ve pre-chosen. For example, I have set updefault ads for my 336x280 ad block.
They look remarkably like AdSense ads, don’t you think?
You can also use this space to deliver image-based ads that come from yourserver. For offers that pay per action (clicks or signups), I like to useWebSponsors.com. You can signup for a free account and find new ways tomonetize your unused ad space.
You can also use Google Backfill, a very neat service that allows you to selectkeywords relevant to your site and display targeted ads instead of the publicservice ads or your alternative URL. They’ll match your colors and styles andsplit the revenue 50/50. It’s all in line with Google’s TOS and makes goodalternative to no revenue at all while you get your keywords fixed. Theservice is available at www.allfeeds.com
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