We know that Google’s robot searches websites for keywords, then reportsback and tells the company what kind of ads to send to the site. If your siteis about pension plans for example, then your keywords would be things like“retirement”, “401k” and “pension”.
Getting the right keywords on your site won’t just make your ads relevant; itwill also help you to make sure that the ads you get are the ones that paythe most.
There are all sorts of tools available on the Web that tell you how muchpeople are prepared to pay for keywords. http://www.overture.com/ andhttp://www.googlest.com/ let you see how much people are prepared to pay, andkeywords.clickhereforit.com also has a list of keywords with their prices.
Again, you don’t want to build a site just to cash in on a high paying keywordbut if you know that “401k” pays more than “retirement” for example, then itmakes sense to use the higher paying keywords more than the lower payingones.
Getting the right keywords on your site won’t just make your ads relevant; itwill also help you to make sure that the ads you get are the ones that paythe most.
There are all sorts of tools available on the Web that tell you how muchpeople are prepared to pay for keywords. http://www.overture.com/ andhttp://www.googlest.com/ let you see how much people are prepared to pay, andkeywords.clickhereforit.com also has a list of keywords with their prices.
Again, you don’t want to build a site just to cash in on a high paying keywordbut if you know that “401k” pays more than “retirement” for example, then itmakes sense to use the higher paying keywords more than the lower payingones.
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