5.7 No 'Baiting'!

Often I've clicked through a 'promising' website, only to find reams ofkeyword spam, interspersed with AdSense. Websites like these makeAdSense look bad.Keyword spam may trick search spiders, but your human visitors will leavedisappointed.

People hate being 'baited' by a web marketer. Offer content that makestheir visit worthwhile. Address the needs and concerns of your visitorswith original content.

Quality content builds trust and loyalty — and that, in turn, makes peoplewant to click. Search rankings may change, but loyal visitors keep comingback for more!