5.4 Keyword Density

You’ll need the right keywords to get the right ads. But you’ll also need theright amount of keywords.

There’s no golden rule for the putting right number of keywords on a page toget the ads you want. You’ll just have to experiment. It also seems to be thecase that keyword density is counted across pages, especially for high-payingkeywords. If you have a site that's generally about cars and you write a pagefor car rental, a higher-paying keyword, you might find that you need toproduce several pages about car rental before you get the ads.

In general though, if you find that your ads are missing the point of yourpage and that your titles are all correct, then the next step would be to trymentioning your keywords more often and make sure that they’re all finelyfocused. For example, talking about “fire extinguishers” is likely to get youbetter results than talking generally about “safety equipment.”